Question

Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom. Assume that you are the country manager of KIA Motors Pakistan, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?
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Answer 1

Answer:

He has 14 years of experience in advertising, marketing and management consulting across the Middle East & Africa. Fadi has worked at Leo Burnett, JWT, Delta Partners, du, and Virgin Mobile; he studied at the American University of Beirut in addition to attending executive education courses at Harvard, Columbia and London Business School