Question

Companies usually have a number of brands in a product category. This is termed as brand portfolio. Please provide 5 reasons with examples, for why a company would prefer to have several brands rather than just one brand?

Answer 1

Explanation:

A sub-brand is a brand within a brand. A sub-brand uses a unique name for a product and service that can develop its own brand. Sub-brands have their own customer expectations and personalities that are different from the parent brand. Sub-brands can be a powerful tool for marketers because of these effects