Question

Company wants to study perception of the students towards company image. For this, company officials gave structured questionnaire to a set of MBA students from various business schools to study their perception about the image of the company. The company then showed TV commercial about the same company. After viewing the ad, the 2nd questionnaire was again given to the same set of students. 1. Identify the experiment. 2. Identify Test units, Dependent, Independent and extraneous variable 3. Diagram the experiment​

Answer 1

Answer:

Research

Survey research a research method involving the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner. Although census surveys were conducted as early as Ancient Egypt, survey as a formal research method was pioneered in the 1930-40s by sociologist Paul Lazarsfeld to examine the effects of the radio on political opinion formation of the United States. This method has since become a very popular method for quantitative research in the social sciences.