Compare and contrast a likert scale with a semantic differential scale
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The obvious difference between the two is the Likert scale question asked the customer to agree or disagree with a given statement, while the semantic differential scale question asked the customer to complete a statement, offering two polarized options along with some middle-of-the-road options.
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The obvious difference between the two is the Likert scale question asked the customer to agree or disagree with a given statement, while the semantic differential scale question asked the customer to complete a statement, offering two polarized options along with some middle-of-the-road options.
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