Compare marketing strategies adopted by two different companies of the same industry (FMCG/
Telecommunication/media/education industry etc.) keeping in mind the following:
●Product mix
●Promotion Mix
●Price Mix
●Place Mix
please guys please answer me i have to make a project as fast as i can please help me
Answers
Answer:
Fast Moving Consumer Goods (FMCG) are also called as packaged goods. The goods that are categorized as FMCG are also known as consumables which include groceries, beverages, toiletries, drugs and pulses that are often purchased by the consumers. A list of goods that is purchased includes detergents, toilet soaps, toothpaste, shoe polish, foodstuff, and accessories related to household and electronic items. These items are purchased on regular basis by consumers and will have low cost (Report, 2012).
Fast Moving consumer goods consist of both food and non-food items that a consumer needs in his/her day to day life. These items are purchased by consumers regularly and these are promoted on a large scale to grab the attention of consumers to buy their brand products by the manufacturers. These goods are often purchased at supermarkets, departmental stores, hypermarkets, etc. (Leon and Leslie, 2006). The marketers are using new sales location and outlets to sell their products and have accessible to the customers easily. There are a few traditional retailers who have come up with label brand to reap extra profits. Every individual would use these consumer products regularly.
The main aim of a manufacturer is to gain brand reputation and distribute the products in almost every store to make it easily available for consumers. Many multinational companies are using global brands that are powerful. Local brands are substitute to these brands. When you distribute the products to all the stores by using an effective supply chain, your product will for sure be available for a consumer when he/she need it. The supply chain of FMCG is a collection of both processes and its associated resources. This includes suppliers, producers of products, logistic service providers, warehouses, distributors, wholesales and other people who would make the product ultimately reach customers (Kotler, 2002). This sales force activity will let you to distribute the products on high scale. Every industry has to thoroughly carry out market research, consumer research, segmentation and positioning of product. By promoting and advertising the product, carrying out POS activities, or creating brand awareness, doing trail or purchase is a key activity. Many people are promoting their products on television to reach wider range of audience. Internet is another medium of promotion which is acquiring popularity and usage. However, today, to create an ad one need to have ample amount of money, good creativity and perfect planning.