Question

compare the effectiveness of campbells biometric research with its deep dive research​

Answer 1

Answer:

3. Compare the effectiveness of Campbell’s biometric research with its deep dive research.These are two entirely different animals, each effective at different things. The biometricresearch is good at determining consumer reactions to specific marketing mix variables such asthe label and shelf placement. Deep dive research is more exploratory, observing what is reallyhappening in consumer markets to identify themes and characteristics that serve as the basis forproduct development and management. That type of research is what led to the establishmentof Campbell’s six different consumer types.

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Answer 2

Answer:

Explanation:

a measurable biological (anatomical and physiological) and behavioral characteristic that can be used for automated recognition.