comparison between e commerce of middle East and western countries
Answers
Explanation:
The Middle East has a population of almost 400 million people. It expands from Morocco in Western Africa to Saudi Arabia in the Arabian peninsula. Most of the population is Muslim and speak Arabic; however, in a city-state such as Dubai, you can find people from all over the world.
The market in Arab countries is growing fast. During recent years, market and marketing in the Middle East has become attractive thanks to several reasons.
First is demographics. Almost 50% of the population in the area is around the age of 25. Thus, they spend much more time online, specifically on social media than older generations. This can be a benefit for consumer-oriented industries with entertainment, food, beverage, fashion or electronic products.
Fun fact: The gulf area has the highest spending on cosmetic products per capita in the world and the market is still growing.
Also, many of them have high-income jobs or are affluent entrepreneurs, making them an ideal consumer group for luxury brands and electronics. This translates to higher revenue per customer and higher customer value.