compile any 2 factors,advertisement depends upon?
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There following are the factors influencing promotion mix:
- Nature of the Product: ADVERTISEMENTS: ...
- Nature of the Market: ...
- Stages in the Product Life Cycle: ...
- Market Penetration: ...
- Market Size: ...
- Characteristics of Buyers: ...
- Distribution Strategy: ...
- Pricing Strategy
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factors
1) huge amount of money
2) branded items or products
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