Question

Complete the following statements using suitable words:
(i) Route or path along which goods move from the producer to ultimate
consumer is known as __________.
(ii) A retailer acts as a __________ between the wholesaler and the ultimate
consumers.
(iii) Where goods are sold through middlemen, it is known as ___________
channel of distribution.
(iv) Where goods are sold directly to consumers without using services of
middlemen, it is known as ___________ channel.
(v) In the direct channel, producers sell goods to customers through doorto-door salesmen and through their own __________.

Answer 1

Answer:

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Answer 2

The statements are about the channels of distribution in the cycle of a trade. The economy functions on the production, distribution, and consumption of goods and services.

The questions posed to form a part of the distributional channel. The middlemen run the distribution channels and are responsible for delivering the products to the consumers. The answers to the questions posted are as follows:

1. Channel of distribution

2.  Middleman

3. Indirect

4. Direct

5. Retail stores