computer are playing an essential role in verifying the of customer
Answers
Answer:
whats the question?
Explanation:
Merchandising in ecommerce is traditionally all about tagging. Each product has numerous tags, which allows the customer to filter for particular attributes, but also allows recommendation algorithms to surface related products (these algorithms may also analyse behavioural and purchase data).
Online retailers can also override these algorithms if they want to surface a particularly important product – perhaps something new.
However, AI-based software such as Sentient Aware is now allowing for visual product discovery, which negates the need for most metadata and surfaces similar products based on their visual affinity. This means that as an alternative to using a standard filtering system, shoppers can select a product they like and be shown visually similar products.
The screenshots below from Sunglass Hut shows how this experience might look to the customer.
Explanation:
The ability for computers to recognise novel images – to ‘see’ – is perhaps the most exciting side of AI.
But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers.
Here are 10 of them…
1. Smarter online merchandising
2. More effective retargeting
3. Real-world product & content discovery
4. Image-aware social listening
5. Frictionless store experiences
6. Retail analytics
7. Emotional analytics
8. Image search
9. Augmented reality
10. Direct mail processing
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