Question

Concept and component of marketing information system

Answer 1

1)client with specific problems

2)content marketing plan

3)content that product results

4)content of producing, promotion, publishing

Answer 2

it's components are the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models.

marketing information system refers to systematic collection, analysis, interpretation, storage and dissemination of market information, from both the internal and external sources to the marketers on a regular, continuous basis