...............concept refers to segmentation of the existence of an organisation into time periods.
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I think that is periodically
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Market segmentation
Market segmentation is a technique for getting the most out of limited marketing resources by identifying variances in the performance parameters of different segments of the market. In this view, market segmentation is a divide-and-conquer strategy, i.e., dividing a market to conquer it.
Market segmentation allows marketers to pay more attention to client selection and provide an appropriate marketing strategy for each section or group of consumers with similar demand. Each sector or segment can be designated as a market target for a certain marketing mix.
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