Conclusion of advertising and promotion
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ough the years. They both have found ways to relate to the individual in there own way which I think is amazing. They have made sure that the products they offer are available and attainable for all walks of life. They have done everything that would and should be expected from billion dollar companies and I see nothing slowing them down in the future. Adidas has done all it can do at this point to compete with the machine called Nike. They have everything from the best promotions, to the best commercials and advertising. They have the best athletes and the best connection to consumer from price to style. The hold that Nike has on the market itself is uncanny to anything I have ever heard of. They are living monopoly. Even without Jordan Brand,the control 34% of the sports apparel market and 92% in total with Jordan brand. Adidas doing their best at a distant second with 5.5%, but it looks as though the foundation that Nike has built since day one will almost never be disputed, and will always make Nike, in at least my opinion, the greatest sports apparel company to ever been created.


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