Conclusion of white revolution
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Answers
Answer:Operation Flood was a rural development programme started by India’s National Dairy Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective was to create a nationwide milk grid.
Kurien has since then built this organization into one of the largest and most successful institutions in India. The Amul pattern of cooperatives had been so successful, in 1965, and then Prime Minister of India, Shri Lal Bahadur Shastri, created the National Dairy Development Board (NDDB) to replicate the programme on a nationwide basis citing Kurien’s “extraordinary and dynamic leadership” upon naming him chairman.Kurien also set up GCMMF (Gujarat Cooperative Milk Marketing Federation) in 1973 to sell the products produced by the dairies. Today GCMMF sells AMUL brand products not only in India but also overseas. He quit the post of GCMMF Chairman in 2006 following disagreements with GCMMF management.
It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian Green Revolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era.
Earlier, Milk was always available in plenty, but the sad truth was that the middleman was in control of marketing and siphoned away the major share of the farmer’s profits. During seasons of plenty, the farmers were forced to drastically cut down their prices to sell off their surplus supplies. And during lean periods, milk production fell considerably, resulting in a shortage, unable to meet the market demand.
To deal with this problem, ‘Operation Flood’ was launched in 1969-70 to initiate and organize cooperatives that would be wholly responsible for the procurement, storage and marketing of milk, thereby eliminating the need and role of the middleman completely. These cooperatives would also convert surplus milk into a range of dairy products so farmers were assured a regular income and fair share of profits, around the year.
‘Operation Flood’ heralded the beginning of the White Revolution that brought tangible profits to milk farmers and initiated a dramatic change in their lives.
Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A ‘National Milk Grid’, links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay.
Explanation:
White Revolution is the revolution brought up in India for the increased production of milk indivision that India should get self sufficient milk for its people.
● During White Revolution period cattle farming was greatly brought into existence and commercial aspects were added to it in order to get good amount of milk as end product.
● This white revolution was introduced in India by Shah in the year 1963