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about this Case Study
Read the following case and answer the questions given at the end.
Television (TV)
Country’s TV is the Country’s premier public service broadcaster with more than 10 transmitters
covering 90% of the country's population across an estimated 3 million homes. It has more than
200 employees managing its metro and regional channels.
Recent years have seen growing competition from many private channels numbering more and
the cable and satellite operators (C and S). As a result the TV's projected growth of revenue is
only 6-10% as against 50-60% for the private sector channels.
TV has three options before it.
1. First, it should privatize,
2. Second, it should remain purely public service broadcaster and
3. Third, a middle path.
The challenge seems to be to exploit TV's immense potential and emerge as a formidable player in the mass media.
(a) Perform a SWOT analysis for TV.
(b) Discuss the competitive situation TV is facing. What is the best strategic option, in your view and why?
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too big need time sorry
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