Question

Consider your self as a Marketing head of a company wherein you have been asked to adopt a Multi Channel strategy for the different product/ Product lines your company produces. The task of transitioning from a conventional retail store to adopting multi channel retailer has a deadline of 6 months. Explain in detail how would you go about the challenge at hand. a) Which all channels would you select and WHY? b) How much merchandise overlap would you keep in your different channels. Is merchandise overlap effective or ineffective for sale. c) Would you keep the price of products consistent across channels or would their be a difference in pricing. (if yes WHY?).​

Answer 1

$\huge\mathscr\red{♡Hello Friend ♡}$

$\huge\rm\underline\purple{❤Good Evening }$

$\huge\blue\bigstar\pink{Be Safe Always }$

$\huge\pink{Answer}$

Multi-channel retailing involves selling to customers through offline outlets, like brick-and-mortar stores and pop-up shops, and online channels, like direct-to-consumer (DTC) ecommerce sites, mobile apps, and Amazon. Even those lines are beginning to blur, as more retail stores allow you to buy online while shopping in person.

The channels available for multi-channel retailing have broadened significantly in recent years. In the social space, sites like Pinterest now offer “Buyable Pins” that allow consumers to purchase without ever leaving the site. Instagram powers shopping through stories and posts, and Facebook Messenger has added payments.

$\huge\mathscr\red{♡Mystery♡}$

$\huge\blue\bigstar\pink{Mark as Brainlist }$

Answer 2

Answer:

♡HelloFriend♡.

Multi-channel retailing involves selling to customers through offline outlets, like brick-and-mortar stores and pop-up shops, and online channels, like direct-to-consumer (DTC) ecommerce sites, mobile apps, and Amazon. Even those lines are beginning to blur, as more retail stores allow you to buy online while shopping in person.T payments.