Consists of all the groups that have a direct r indirect infulence on a person attitude and behaviour
Answers
Explanation:-
The factors influencing consumer behaviour are- 1. Culture 2. Sub-Culture 3. Social Class.
B: A consumer’s behaviour is influenced by the following social factors. These are – 1. Reference Group 2. Family 3. Roles and Statuses
C: Personal characteristics also influences buyer’s decision. They are – 1. Age and Stage in the Life Cycle 2. Occupation and Economic Circumstances 3. Lifestyle 4. Personality and Self-Concept.
D: Psychological factors that influence consumer behaviour are – 1. Motivation 2. Beliefs and Attitudes 3. Learning 4. Perception.
E: The nine main factors influencing consumer behaviour are – 1. Economic Factors 2. Age and Life Cycle 3. Geography 4. Social Class 5. Culture 6. Peer Pressure 7. Lifestyle and Values 8. Diffusion of Innovation 9. Psychological Factors.