Constant commutation with customers helps the company to grow
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Communication is at the heart of human interaction, and it can make or break a business. Being able to communicate effectively with customers can lead to increased sales, repeat business and referrals. On the other hand, not being able to can quickly lead to decreased sales, frustrated customers and negative word of mouth.
So one big question facing businesses in this ever-more-connected society of ours is: How can businesses improve their communications with customers in order to grow and thrive?
Well, the place to start is to improve the experience people have when they call your business. Because, whether you realize it or not, while phones may feel like an outdated way to communicate, one study concludes: “Phone calls are still the primary channel for customer communications: Social media channels handle just 3 percent of all customer communications, compared to 68 percent who contact customer service by phone.”
That means even in an increasingly tech-savvy world, the telephone is still one of the most important mediums of communication between a business and its customers and prospects.
With that in mind, here are four ways to improve customer experience and communication over the phone so you can drive business and improve customer happiness.