consumer are divided into how many segment
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The four primary customer types are:
........Price buyers. These customers want to buy products and services only at the lowest possible price. ...
.......Relationship buyers. ...
.......Value buyers. ...
.....Poker player buyers.
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There are 5 types of consumer segments namely, demographic segment, Geographic segment, Psychographic segment, Behavioral segment, and firmographic segment.
- Demographic segment: It is based on gender, occupation income, etc.
- Geographic segment: It is based on the are of residence, that can be country-wise, city-wise, state-wise, etc.
- Psychographic segment: It is based on values, interests, and personality traits.
- Behavioral segment: It is based on consumption, production, spending habits.
- Firmographic segment: It is based on organizational behavior, purchasing approach, etc.
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