Consumer awareness amongst household through collection of primary data by designing a questionnaire
Answers
Primary data primary Data: data obtained researchers directly. There are various ways to collect primary data.
-> a. Survey Methods I.e. collection of data by means of menginterview people-people/consumers in limited quantities (sample) chosen from a group of people.
-> b. Experimental Method this method aims to find causal relations by eliminating the description – a description that is contrary to the results of the observation. This experiment can be done in the lab or in the field. For example: we are selling the same stuff, but we improve pembungkusnya. If it turns out the stuff with a new wrap more mannerisms, then these tests prove a hypothesis which says
"new Wrapper can increase sales"
-> c. The method of observation is a way used to collect primary data by observing the sipelakudan records the results.
For example: Researchers at new life can operate around the bus station or trevel agent by observing travelers/person who is travelling and listening to their talks about the various bus fleets. These observations can generate useful information for companies. The advantage of this method is: the information obtained would be more appropriate, because they do not realize that they are being observed, there is no influence of the interview.
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