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How to Increase Consumer Awareness of a Product

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By: Luke Arthur

Updated September 26, 2017

When you introduce a new product to the market, one of the hurdles that must be overcome is lack of consumer awareness. Initially, no one knows about your product or service. Once you increase the amount of awareness about your product, sales may start to increase as a result. You need customers to understand what your product is and how it can benefit them in some way. Regardless of how good your product is, it will not help anyone if they are unaware of it.