- Consumer awareness
is low in India. Highlight the
reasons behind it.
Answers
Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness is important so that buyer can take the right decision and make the right choice.
It is seen to be low in India because of the fact that no mportant policies have been taken in India regarding this since the independence.
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Explanation:
In India, the consumer movement as a social force originated with the necessity of protecting and promoting the interests of consumers against unethical and unfair trade practices. Rampant food shortages, hoarding, black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organised form in the 1960s. More recently, India witnessed an upsurge in the number of consumer groups. .
CAUSES OF CONSUMER EXPLOITATION DUE TO LACK OF AWARENESS - DEFINITION
Causes of consumer exploitation due to lack of awareness are as follows:
1. In many cases, consumers are exploited by attractive advertisements through media.
2. The sellers take full advantage of weakness of consumers to mould it in their favour whether it is scheme of exchange, gifts, lotteries, etc. If any problem arises most of the people cannot move to consumer court.
3. The government in most of the countries have found that though consumer is the king, he is exploited.
4. The people had no awareness of the consumer rights and products. . NEED FOR CONSUMER PROTECTION - DEFINITION
Consumer protection is very important to prevent consumers from getting exploited due to factors like (i) Physical protection of a consumer; (ii) Unfair trade practices; (iii) Protection against environmental hazards; (iv) Protection from deceptive advertising; (v) Unorganised consumer; and (vi) Growth of business.