Question

Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept). Research into these factors can provide clues to reach and serve consumers more effectively. By considering the above argument, discuss how following companies are approaching customers by targeting cultural, social, and personal factors.
• Tapal
• Haier
Ideas by Gul Ahmed

Answer 1

3.2 The factors which influence consumer behaviour

Psychological (motivation, perception, learning, beliefs and attitudes)

Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)

Social (reference groups, family, roles and status)

Cultural (culture, subculture, social class system).

Answer 2

Answer:

Nature, in the broadest sense, is the natural, physical, material world or universe. "Nature" can refer to the phenomena of the physical world, and also to life in general. ... Within the various uses of the word today, "nature" often refers to geology and wildlife.