Consumer behavior is not constant and it undergoes changes as individuals enter different life stages such as adolescence, graduate, matured married man / woman, mid-age, old age. Not only that but within each life stage they undergo changes due to incidences, experiences which are self-driven changes or changes induced / altered by third party through communication, sharing, demonstration and peer / societal pressure. Four forces are identified that drive the changes in consumer behavior namely ________, socio-culture, corporate activity – new products & promotions, and media boom.
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namely wants, socio - culture...
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Consumer behavior is not constant and it undergoes changes as individuals enter different life stages.
Explanation:
- Motivation, perception, learning, and attitude or belief system are some of the four forces that drives the consumer behavior and they ate held responsible for the changes in the buying and selling attitudes of the person and these behavioral traits are the ones that motivate and influences the viewpoints of the adolescents and graduates and middle and the old aged people.
- Thereby the stages of the life are driven by them and they make changes in the social-economic and corporate activity like the development of the newer product and the promotion of the media. Other factors being the lifestyle, economic situation, occupation, age, personality, and self-concept.
Know more about the consumer behavior isn't constant and undergoes changes as individual enters different stages of life.
- https://brainly.in/question/15815995 answered by Advshyampanchmukh.
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