consumer behaviour depends upon
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-Psychological (motivation, perception, learning, beliefs and attitudes)
-Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
-Social (reference groups, family, roles and status)
-Cultural (culture, subculture, social class system).
-Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)
-Social (reference groups, family, roles and status)
-Cultural (culture, subculture, social class system).
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