Consumer behaviour in hospitality industry(importance)
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Cultural factors are most important in determining the consumer behaviour. Cultural is the basic area which affects the human wants. Cultural factor affects the value, perception, liking and behaviour of a person. ... These classes affect the customer choice in making the choice of the hotel and the restaurant.
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Cultural factors are most important in determining the consumer behaviour. Cultural is the basic area which affects the human wants. Cultural factor affects the value, perception, liking and behaviour of a person. ... These classes affect the customer choice in making the choice of the hotel and the restaurant.
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