consumer movement can be effective only with the consumers active involvement keeping the statement in mind highlight the ways through which consumers can express their solidarity
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consumer movement can be effective only with the consumers active involvement.
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Consumers’ movement can be extremely significant in terms of understanding the market.
In fact the reaction of consumers can be considered as one of the factors for deciding the strategy of product and service development.
However active and responsible consumers only play their role in consumer movement.
Self-awareness, spontaneous participation, understanding of market, respect for other’s preference, etc. are the factors which help consumers in maintaining their unity.
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