consumer perception need
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Why is customer perception important? The way customers perceive your business impacts every action they take. Positive customer perception can increase brand loyalty and generate referrals.
A key factor in influencing consumer perception is exposure. The more information consumers have about a product, the more comfortable they are buying it. ... To influence consumer perception, a business not only must expose its product to consumers, it also must make its product stand out from the crowd.
Perception is how you interpret the world around you and make sense of it in your brain. You do so via stimuli that affect your different senses — sight, hearing, touch, smell, and taste. ... This suggests that consumers' visual interpretation alone can influence their overall attitude towards a product or brand.
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