consumer perspective on mercantile models
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Consumer mercantile activities can be grouped into three phases prepurchase preparation,purchase consummation and postpurchase interaction. ... The post purchase interaction phase includes customer service and support to address customer complaints,product returns and product defects.
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Answer:
Consumer mercantile activities can be grouped into three phases prepurchase preparation,purchase consummation and postpurchase interaction. ... The post purchase interaction phase includes customer service and support to address customer complaints,product returns and product defects.
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