Question

Consumer touch points of any brand

Answer 1

Brand touchpoints can be defined as the interactions and exposures that a consumer can have with a brand. Brand touchpoints are very broadly defined and include both deliberate communications from a firm/brand and communications and interactions that the consumer will have with the brand as part of their everyday life.

Answer 2

Answer:

Marketing Study Guide Brand touchpoints can be defined as the interactions and exposures that a consumer can have with a brand.

• Brand touchpoints are very broadly defined and include both deliberate communications from a firm/brand and communications and interactions that the consumer will have with the brand as part of their everyday life.