Question

consumers behave differently when they are in groups . their buying behaviour entirely changes and they would buy things which they normally wouldn't. it also has been observed that customers spend more in groups . marketers can capitalise on this behaviour to increase sales. being manager of women's apparel Store how would you attract and convert group buyers? Give your answer keeping in mind the current scenario where social distancing is must and the nature of your business is high contact​

Answer 1

Answer:

Offer group discounts and many '2 for 1' deals. This way it will encourage consumers to buy in groups as they will be given better deals. Doing so will also encourage people to buy things they normally wouldn't, as if it is a 'buy 2 get one 50% off' deals they will have more of a reson to buy this product to help their friends get extra money off of their purchase.