Question

consumers behave differently when they are in groups . their buying behaviour entirely changes and they would buy things which they normally wouldn't. it also has been observed that customers spend more in groups . marketers can capitalise on this behaviour to increase sales. being manager of women's apparel Store how would you attract and convert group buyers? Give your answer keeping in mind the current scenario where social distancing is must and the nature of your business is high contact​

Answer 1

Explanation:

To promote my business given, these current circumstances of social distancing, i would go towards E-commerce. Promote online shopping and to attract a group, i will use lead generation technique, analysis of what people are searching on internet and then throw similar adds to their groups via messages or emails.

Also there would be an additional discount for group buying or bulk buying