"Consumers loves freebies. But the companies handing out complementary donuts comic books ice cream pancakes and slurpeesove giveways even more. On the surface, freebies look like obvious money losses. But, giveaways are all but guaranted to boost sales."
write an article on how companies influence consumers taste and choice through freebies
Plz help me moderator!!
Answers
Answer:
Explanation:
#1: Change Social Conversations
A recent Gallup poll published in the State of the American Consumer report indicates that despite the tremendous number of Americans using social media platforms, only 5% say those platforms have a great deal of influence on their purchasing decisions. Worse still, 62% say social media has no influence at all!
gallup influence statistics
According to a Gallup poll, most consumers say social media doesn’t influence their purchasing decisions.
Consumers use social media to make conversation and connections. Time and again, research has shown that consumers use social media primarily to connect with family and friends, follow trends and find product reviews or information. They also comment on what’s hot or new and write reviews about products.
gallup reasons for engagement statistics
Gallup poll: Consumers and businesses use social media very differently.
The only way to motivate your social media audience and convert them into customers is to change the conversation and engage fully with your existing audience—you have to inspire them to advocate on your behalf.
The bottom line is that social media isn’t primarily about driving sales or influencing consumers’ purchasing decisions. If that’s what you bought into, you’re going to be disappointed. Social media marketing is about making emotional connections through positive customer experiences, exceptional service and engaging conversations.
#2: Appeal to Millennials
The Gallup poll I mentioned in the previous section shows that Millennials in particular—a key social media audience—aren’t easily influenced by social media. Only 7% say social has a great deal of influence on purchasing decisions, while 48% say it has no influence at all.
gallup generations statistics
Millennials are the demographic least swayed by social media marketing.
Millennials are hyper-connected and consume content on multiple platforms and devices. While they’re enthusiastic about honest, authentic marketing, they want to be in charge of the conversations. They’re uninterested in the opinions of those outside their social group, but super-interested in what their friends think.
Based on the Razorfish Liminal report, you can win over Millennials by creating mobile-friendly content that fits their needs and preferences—don’t waste their time with generic messages. If you’re not sure what they’re looking for, ask them.
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You can build trust with Millennials by showing there’s no clash between policy and practice. For example, if your company’s Twitter bio says you follow back everyone who follows you, be sure to do exactly that. If something goes wrong with your product or service, apologize publicly on social networks (particularly YouTube).
#3: Engage Customers Offline and Online
Social media doesn’t function in a vacuum. If you want to influence consumers, you must engage with them both online and offline. Gallup polls consistently find that customer engagement depends largely on how well an organization aligns all of its touch points.
dr pepper engagement promotion
Dr. Pepper engages with consumers both online and offline.
For example, in the USA, Dr. Pepper encourages customers to create their own t-shirts as a way to join in the fun of their promotional campaigns. They’re turning customers into brand advocates through online offerings that translate offline.
While it’s easier for some industries to leverage both offline and online customer engagement, the key is to understand your brand’s emotional connection with consumers and act upon it. If you don’t know what the emotional connection is, the best thing to do is ask your audience.
#4: Start Authentic Facebook Conversations
Social media is highly personal for consumers—they want to interact with other people, not with brands. Consumers are more likely to respond to companies that are personable and genuine.
Here’s an example of how ADT uses their Facebook page to talk with consumers not at them:
adt facebook update
Instead of pitching their security system, ADT offers travel safety tips to Facebook users.
Notice how this post focuses on an issue that is highly personal, and literally close to home for American homeowners. Instead of pushing their product, ADT offers helpful information.
The lesson for businesses (especially larger corporate brands) is to back off from hard-sell techniques and focus on open dialogue with consumers.
#5: Be Available at All Times
Because social media is 24/7, consumers have come to expect immediate responses from brands—even nights and weekends!
Research shows that 42% of consumers who complain on social media expect a response within 60 minutes. Further, 57% expect the same response time at night and on weekends—even if it’s not during normal business hours.
#1: Change Social Conversations
A recent Gallup poll published in the State of the American Consumer report indicates that despite the tremendous number of Americans using social media platforms, only 5% say those platforms have a great deal of influence on their purchasing decisions. Worse still, 62% say social media has no influence at all!
gallup influence statistics
According to a Gallup poll, most consumers say social media doesn’t influence their purchasing decisions.
Consumers use social media to make conversation and connections. Time and again, research has shown that consumers use social media primarily to connect with family and friends, follow trends and find product reviews or information. They also comment on what’s hot or new and write reviews about products.
gallup reasons for engagement statistics
Gallup poll: Consumers and businesses use social media very differently.
The only way to motivate your social media audience and convert them into customers is to change the conversation and engage fully with your existing audience—you have to inspire them to advocate on your behalf.