Question

content,andofthose,83percentratedthecontent good or excellent.Fully

two-thirds of recipients recalled theproductads and 47 percent confirmed

that the association with Reader’s Digest added to their credibility.

Trust worthy consumer information is the cornerstone of pharmamarketing.Judging

from the substantial consumer feedback,a helpful bookle thelped connect credible content with Nexiumasa treatment option for acid reflux disease.

AstraZeneca’s collaboration with a respected publication enhanced the

brand’s reputation with heart burn sufferers.

That’sthe essence of all successful advertising.

Questions

1.Analyze how Nexium developed its brand equity in acid reflux.

2.Analyse the role of Reader’s Digesting establishing the brand equity for Nexium.​

Answer 1

Answer:

Quick-Print Limited is a clothing manufacturing company that specializes in producing commemorative shirts immediately following major sporting events like the World Cup, Asian Games etc. The company has been contracted to produce garments for the winning cricket team in the coming World Cup.

The items produced include two types of sweatshirts, one with silk screen printing on the front (F) and one with print on both back and front sides (B/F), and two types of T-shirts of the same configuration (F and B/F).

The company has to complete all production within 48 hours after the game, at which time a trailer truck will pick up the shirts. The company will work around the clock. The truck has enough capacity to accommodate 1,400 standard-size boxes. A standard-size box holds 12 garments. The company has budgeted Rs. 125,000 for the production run.

The resource requirements, unit costs, and profit for each type of shirt are shown in the following table.

Processing Time (hr)

Cost (Rs)

Profit (Rs)

Sweatshirt–F

0.22

36

90

Sweatshirt–B/F

0.36

48

126

T-shirt–F

0.06

26

44

T-shirt–B/F

0.32

38

62

The company wants to know how many units of each type of shirt to produce in order to maximize the total profit.

Formulate the above problem as a Linear Program.

NOTE: Clearly define the variables and label each constraint.