content,andofthose,83percentratedthecontentgoodorexcellent.Fully
two-thirdsofrecipientsrecalledtheproductadsand47percentconfirmed
thattheassociationwithReader’sDigestaddedtotheircredibility.
Trustworthyconsumerinformationisthecornerstoneofpharmamarketing.
Judging
from thesubstantialconsumerfeedback,ahelpfulbooklethelpedconnect
crediblecontentwithNexium asatreatmentoptionforacidrefluxdisease.
AstraZeneca’s collaboration with a respected publication enhanced the
brand’sreputationwithheartburnsufferers.
That’stheessenceofallsuccessfuladvertising.
Questions
1.AnalyzehowNexiumdevelopeditsbrandequityinacidreflux.
2.AnalysetheroleofReader’sDigestinestablishingthebrandequityfor
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Integrated physical education is a new and inclusive concept that offers students the opportunity to shift learning from one sub-discipline to another, to build a complete discipline that allows the student's personality to be fully developed...
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sorry but I didn't understand ur question..!
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