Conventional key word
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Staying competitive in SEO often requires us to revisit trusted workflows and methods when important changes occur in the industry. It’s one of the elements that makes SEO challenging, but it also means there are plenty of opportunities for those that are willing to invest their time in learning how to improve.
It’s not a secret: Google is making changes to their ranking algorithm and their search results every year. In their turn, the SEO tools industry does their best to adapt to all these changes and empower SEO professionals with new features and data.
If you’re not staying up to date with those changes, you’re putting yourself at risk of losing the competitive edge to anyone who invests more of their time in learning.
In 2018, there are two important considerations that should shape your keyword research workflows: understanding where the keyword data is coming from, and having insight into the total search traffic potential of your target keywords.
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