Conversation between samsung and apple describing themselves
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In 2005, Chang-Gyu Hwang—president of Samsung’s semiconductor and memory business—traveled with two fellow executives to Palo Alto, to the home of Steve Jobs.
“I met him with the solution to Apple’s life-or-death problem hidden deep in my pocket,” Hwang wrote.
In the course of their meeting, he pulled out the NAND flash memory, as it was called, and put it on the table. He called it “my trump card.”
His pitch? Flash memory was a much more lightweight and efficient storage device than the traditional hard disk. And Samsung was one of few companies that could guarantee a rock-solid supply.
“This is exactly what I wanted,” Jobs said of Samsung’s flash memory, according to Hwang. He agreed to make Samsung the sole supplier of flash memory for the iPod.
“It was the moment that marked the beginning of our dominance in the U.S. semiconductor market,” Hwang wrote. With that, Samsung had a launchpad from which to eventually get into smartphones, when they came out.
They would go from supplier to competitor.
