_______ copy is based on current events
a) topical,
b) tropical,
c) hard
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Answer:
B) tropical copy is based on currents events
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The topical copy is based on the current events.
- Advertisements often employ these copies.
- Such advertisements can help a business to obtain exposure that it otherwise would not have had. Since it is a subject that people are involved in and discussing.
- Such copies are created quickly as soon as some current affair is out. Ads that are linked to news stories can also encourage a company to show off its sense of humour.
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