Cosmetic Company is planning to launch a new range of products. This company would like to identify its potential market segment for their products. Based on the scenario, answer the following questions: a. What will be the target population? List any two differences between sample and census. b. Explain the sampling technique to select the sample. c. What will be the sources of data collection for the information? Explain.
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The target population is the entire population, or group, that a researcher is interested in researching and analysing. ... Examples of a target population are a company's customer base, the population of particular country, the students at a particular university or tenants of a housing association.
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