Question

Cost effective techniques for promotion of biscuits

Answer 1

Promoting through kirana stores. Plan a window display, hire one window & pay a fix rental to the retailer, tie up a minimum purchase quantity in return of the window display. Other elements which can be put in a store are posters, floor stickers, talkers etc. This is not very costly & incremental sales will come to meet the ROIs, it will also give a good reach.