Question

Coursehero explain the importance of a company's branding objective to differentiate them from the competition. What is brand equity and why is it so valuable to companies like google?

Answer 1

Branding Increases Business Value Branding is important when trying to generate future business, and a strongly established brand can increase a business' value by giving the company more leverage in the industry.

Answer 2

Explanation:

➡️ The brand Equity is the value of a brand, or can be summarized as the perceived value by consumers over other products.

➡️The equity of your brand is important because, if your brand has positive brand equity, you can charge more for your products and services than the generic products or other competitors.