create a display advertisement for "A new restaurant"
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Answer:
Know your audience. Who does your restaurant appeal to? Families? Career professionals? Those looking for an easy, quick meal or a leisurely relaxed dinner. You should already know who your target audience is as outlined in your restaurant business plan.
Start Using Social Media. While print ads and radio spots are still good ways to advertise your restaurant, the bulk of your efforts should be focused online. If your restaurant doesn't have a website, consider investing in one. If a new website isn't in the budget at the moment, set up a Facebook page for your restaurant. You can post your contact information and even your menu right on Facebook, for free.
Create a strategy to reach potential restaurant customers. Your strategy will depend on your budget. TV commercials are more expensive than radio ads, which are more expensive than newspaper ads. Think about your clientele and where they are most likely to see your advertisements. If you operate a sports bar and grill, then sponsoring a local softball team or athletic tournament makes sense. If you want to bring in families, putting coupons for free kids meal in the Sunday paper would be a good move.
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