Question

Create a story board for 30 seconds TVC
-Thumps up is a popular beverage in India having
a long legacy in the market. Their advertisement
are full of adventure,excitement & energy so as
to appeal to the youth of the country. They now
want to reach out to the older age group as well,
who may not be able to connect to the advertising
style currently employed by them.
The brief is to employ an appropriate appeal and
create a campaign with a possible change of tone
and technique, perhaps by having a mature ,subtle
and sophisticated approach to which the older
age group can relate​

Answer 1

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