Question

Creating brand equity through brand personality - self-expression model the relationship basis model

Answer 1

Answer:

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Answer 2

Brand equity brand personality - self-expression model the relationship basis mode

Explanation:

Brands also have traits like humans which is termed as brand personality. Profound brand personality often leads to brand equity e.g. gains value from consumer's perspective.

Following are two models to create brand equity

Self-expression model : This models often works for making brands a symbol for consumer's self expression e.g. Apple

Relationship basis model : This model works for brands that posses the traits  that their consumers don't. This is due to the fact that people often like to associate with things that have opposite trades to them e.g. "opposite attracts".