Creating customer advisory panel and collecting data from secondary databases like government data sources are examples of creating a:
Internal Reporting System
Marketing Research System
Marketing Intelligence System
Marketing Decision Support System
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Answer:
Creating customer advisory panel and collecting data from secondary databases like government data sources are examples of creating a marketing research system. However it has a thin line of difference with marketing intelligence system.
Explanation:
Actually small companies study over the business processes prevailing over the dominant market through different companies that work in the same job area. This also involves support of the government or other political systems. This is known as marketing intelligence system.
Again marketing research system does the work of researching over demographic and other important factors important for business. So both are somewhat similar.
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