Creating multiple products groups within one ad group allows you to:
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Explanation:
set different bid modifiers or negative keywords for your products
access a search term report for each product group
base each product group on a specific product attribute you choose
use a single maximum cost-per-click bid across your product inventory
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- access a search term report for each product group
- set different bid modifiers or negative keywords for your products
- base each product group on a specific product attribute you choose
- use a single maximum cost-per-click bid across your product inventory
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