Critical analysis of depiction of women in mass media ads and printmedia
Answers
Media and gender refers to the relationship between media and gender, and how gender is represented within media platforms. These platforms include but are not limited to film, television, journalism, and video games. Initiatives and resources exist to promote gender equality and reinforce women's empowerment in the media industry and representations. For example, UNESCO, in cooperation with the International Federation of Journalists, elaborated the Gender-sensitive Indicators for Media contributing to gender equality and women's empowerment in all forms of media.[1]
Contents
1 History
2 Gender disparity in media careers
3 Representations of women
3.1 Underrepresentation
3.2 Sexualization
3.3 Domestication
3.4 Age gap
3.5 Abuse
3.6 Female characters as plot devices for male characters
3.6.1 The Manic Pixie Dream Girl
4 Representations of men
4.1 Toxic masculinity
5 Representations of non-binary characters
6 Effects on youth
6.1 Stereotypes
6.2 Body image
6.3 Growing lack of "strong" male characters
7 Responses and movements for change
7.1 Feminist response
7.2 International Organization and NGO response
7.2.1 UN Women
7.2.2 UNESCO
7.2.3 Geena Davis Institute
8 See also
9 References
10 Further reading
For many years, there has been discussion and criticism about how women are portrayed in print and broadcast media. The stereotyped portrayal of women contributes to detrimental gender stereotypes and the continuation of gender inequity. Women are increasingly being objectified and sexualized in advertisements and print media, which has a profound effect on how women are viewed in society.
- The use of unrealistic beauty standards in print and broadcast media advertisements is one of the main problems with how women are portrayed. Women are frequently portrayed as being skinny, perfect, and physically appealing. The concept that women must adhere to cultural ideals of beauty in order to be valued or worthy is reinforced by this kind of representation. Additionally, it conveys the idea that women who fall short of these unattainable ideals are somehow less valuable.
- The objectification and sexualization of women in advertisements and print media is another problem. Women are frequently portrayed as sexual commodities whose bodies are utilised to advertise goods. The concept that women exist primarily for the male gaze is reinforced by this kind of representation, which reduces women to their outward look. The belief that women's bodies are mere objects to be exploited and consumed can also normalise harassment and violence against women.
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