Critically evaluate how Facebook , you-tube ,Flickr and Twitter reports on poor service delivery or gender based violence
Answers
Explanation:
Background
The use of social media tools such as Facebook, You Tube and blogging sites have become part of the daily
lives of millions of people in Asia. As of June 2012, Asia has more than 1,076,000,000 internet users - more
than any other region of the world - and accounts for 45 percent of internet users worldwide. While internet
penetration rates are only 28 percent, Asia - particularly amongst youth - is the world’s fastest growing and
largest segment of social network users in the world.1
Around the globe, social media tools have helped fuel social movements. Social media has been shown to
strengthen social actors’ ability to challenge and change power relations in society, providing platforms for
debate, reflection, influencing and mobilizing people.
To better understand the potential of social media to engage young people in efforts to prevent violence
against women (VAW), the Partners for Prevention regional project, ‘Engaging Young Men Through Social
Media for the Prevention of Violence against Women’ – which supported social media campaigns designed to
raise awareness and motivate young people to take action to prevent VAW - has revealed practical lessons
from three campaigns on the effective use of social media tools for violence prevention.
The three campaigns, implemented in 2011/2012, were: the ‘‘Must Bol’’ Campaign, conducted by
Community the Youth Collective (CYC), a youth NGO from Delhi, India; the ‘Love Journey’ campaign by
Peace and Development Viet Nam (PYD), a Spanish NGO in Hanoi, Vietnam; and the ’’17 Man’’ campaign
by Eastern Campus, a public relations company in Beijing, China, with guidance from UN Women China.
This publication is based on best practices and lessons learned from these three social media campaigns
implemented in China, Viet Nam and India.