Critically evaluate "Maslow's Hierarchy of Needs" as a way of understanding consumers' behaviour, marketing products, and employees' satisfaction?
Also discuss its effectiveness in the modern world.
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Psychologist Abraham Maslow's (1908 - 1970) need hierarchy suggests that unmet needs help explain difficult behavior patterns. ... When a need is mostly satisfied it no longer motivates and the next higher need takes its place. Maslow's theory offers insight about the motivations behind "difficult" behaviors.
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