Critically evaluate the ways (verbal and non -verbal) of business communication in a commercial organisation. Write the factor of understandingof commercial organization
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Explanation:
These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Hoardings, banners, flags, wraps, etc.
Answer:
Explanation:
Communication is a sum of all the things a person does while interacting with others and it is a bridge of meaning. Communication involves continuous process of telling, listening and understanding.
Fisher stated that a person can influence others by the means of behaviour and through communication only this influence can be created upon other employees.
Communication is a process by which individuals share and exchange their feelings, ideas, thoughts and cooperate with others in an organization.
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Verbal communication refers to the use of words for communication purposes. It comprises both oral and written communication. Written communication channel includes executive memos, letters, company newsletters, e-mails, Web pages, bulletin board postings, manuals, and reports. Oral communication channel refers to telephonic conversations, face-to-face meetings, speeches and presentations, videoconferences, etc.
Nonverbal communication typically refers to hand and body movements, gestures, facial expressions, physical appearance, artifacts, space, etc. In other words, nonverbal communication refers to the behavioral aspect of communication, both intentional and unintentional. Hence, nonverbal communication is also regarded as “communication devoid of words.”
Verbal and Non-Verbal Communication
Verbal and Non-Verbal Communication – With Examples
Communication can be broadly classified into two categories:
1. Verbal communication
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2. Nonverbal communication.
1. Verbal Communication:
Verbal communication refers to the use of words for communication purposes. It comprises both oral and written communication. Written communication channel includes executive memos, letters, company newsletters, e-mails, Web pages, bulletin board postings, manuals, and reports. Oral communication channel refers to telephonic conversations, face-to-face meetings, speeches and presentations, videoconferences, etc.
A common misconception held by many is that verbal communication is less ambiguous than nonverbal communication. This, however, is not the case. Words often have more than one meaning ascribed to them. Hence, they have different meanings in different context.
Verbal communication basically centers around the following:
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i. Familiar versus unfamiliar words
ii. Long versus short words
iii. Connotative versus denotative words
iv. Abstract versus concrete words
v. Politically incorrect language
vi. Profanity in language
vii. The lexiconic life cycle
viii. Word whiskers.